Kameda Seika, Japanese snacks major in JV with LT Foods are planning to manufacture “Kari Kari in Haryana. India is only the 5th country outside Japan after US, China, Thailand and Vietnam where Kameda Seika has invested looking at the growing demand for healthy snacks in specialty premium segment.
Commenting on the development, Ashwani Arora, Managing Director and CEO, LT Foods said, “Growing urbanization, rising disposable incomes, growing working class and increasing health consciousness is creating greater demand for innovative value-added products. The launch of “Kari Kari” brand is our response to customers looking for healthy premium snacking.”
Adding further, Ashwani said ” LT Foods is steadily focusing on creating a vibrant portfolio which already includes several leading brands such as Daawat, Royal, Ecolife, Devaaya, and many more.”
LT Foods carried out an extensive consumer research with 12 flavors across market segments and finally decided on 4 flavors after the consumer feedback. Diversifying its existing portfolio
LT Foods is looking to create a new market segment for crunchy premium snacks brand that are healthy with international flavor customized for Indian palate.
LT Foods will be leveraging its own strong distribution network and supply chain to market the “Kari Kari” products in India while Japanese snack maker Kameda Seika will provide necessary technology related to manufacturing and flavor development. LT Foods has entered into an exclusive 51:49 joint venture with major Japanese rice based snack maker to manufacture and market rice based snacks in India.
Speaking on launch, Mr. Michiyasu Tanaka, Chairman & CEO, Kameda Seika said, “We are really excited about the launch of “Kari Kari” brand and our collaboration with LT Foods in India. After successful launch of our snacks in 4 countries in US, Thailand, Vietnam and China, India is the fifth country outside Japan where we are launching Kameda Seika products. We see a huge uptrend in the demand for healthy snacks market and our products will be catering to that demand.”
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