To invest USD 5 mn in 1st phase of the launch
L T Foods announced the launch of premium rice based snacks brand Kari Kari in India. In the launch phase LT Foods in partnership with Kameda Seika, Kari Kari will be available in Delhi-NCR, Mumbai and Bengaluru in exclusive tie-up with modern trade and premium stores.
The Company will invest around USD 5 million in the launch phase and plan to expand its presence across India in coming months. L T Foods is aiming to generate revenue of USD 15 million over next 5 years from Kari Kari brand.
With this launch, L T Foods will enter the premium healthy snacks market which is growing at exponential rate with rice based baked snacks that have an international flavor customized for the Indian palate. The products will be available in four flavors including Spice Mania, Salt Pepper, Wasabi and Chili Garlic. Kari Kari snacks will be exclusively available across three cities in packs of 70 and 150 grams with a pricing of Rs. 50 and Rs. 99 respectively. L T foods will roll out a 360 degree communication campaign which will include digital marketing campaigns, in-store promotions and interactive in-store POS material.